If you make it more efficient, people will use more of it
It’s just human nature. It’s not a bad thing, but it *is* something that we really need to wrap our heads around. When we make predictions regarding the consumption or saving of resources, they always seem to be straight-line, single factor predictions. Yet time and again we see that, when you make things more efficient … Continue reading If you make it more efficient, people will use more of it
