*Updated July 29, 2008* I should probably change this item to “Elite Excursions and the Banks team up to relieve you of your money..”. Anyway, Clark Howard – a local consumer advocate – just posted an item that I thought relevant to this whole fiasco:
Is anybody else getting tired of these companies picking on our less savvy citizens?
I just received this in the mail from Budget Rent-a-car and find it eminently distasteful that they use this tactic to fool folks into subscribing to their “Elite Excursions Membership”.
The fine print under the cash amount says “Cashing this check activates a membership in the Elite Excursions program.”.
I’ve seen several of these over the years and every time it galls me that they appear to be specifically targeting folks who are either too trusting or too dumb to understand that this is not a check without strings attached.
As with all terrible advertising – this one is headed for my shredder.
This reminds me of the time I received an envelope from Circuit City with “Final Expiration Notice” boldly printed on it. The idea being for me to urgently open the envelope and respond to their Extended Service Policy offer.
I was so incensed that I wrote them a snail-mail letter (this was back in 2000 after all). I told them what I thought of their tactics ending with,
I am certain that I am not alone in my sentiments and wanted to at least let you know that your tactic has led me to shop elsewhere for fear of receiving yet more undeserved “Final Notices”.
I really can’t abide misleading or sensational (shock) advertising and just wanted to rant.
This post was written by Marc
on May 4, 2005 at 7:09 pm