When, oh when will people stop using gift cards?

So, my wife received a $100 gift card a few years ago and decided to hang on to it to perhaps use to give to somebody else as a nice gift later on.

Of course she had no idea that this US Bank backed gift card started ticking down in value at a rate of $2 a month until she mentioned it today and I looked it up.

What started out as perfectly good, American cash was translated into crappy “stored value” and then sucked dry by the bank. As of today that $100 gift card, which had never been used, never been opened is worth a whopping $14.

For those people who think giving cash is crass, I would argue that giving people a gift that loses value for no good reason at all, except that it can help enrich various banking institutions (thank you for 2008 by the way) is a terrible alternative. Either you care enough to buy a thoughtful gift or you don’t, a gift card does not fill that void.

If you want to direct the money, get a nice card and tell them that here is $100 cash from your loving admirer for you to spend on “x”.

Surely you cannot feel good knowing that your recipient does not get the bulk of the gift you had intended for them?

Leave a Reply

Your email address will not be published.