You know how, through confirmation bias, you will believe something is true even though it objectively is not?
For myself, one of these beliefs was that I was receiving hundreds and hundreds of credit card solicitations a year. It seemed that every second day there were two or three of these pieces of junk mail plugging up my (physical) mailbox.
So, beginning October 24 of last year I started to count the number of credit card solicitations we receive in a single year. I set aside an old milk crate and took pictures as the solicitations arrived. And, even though I was slacking off a bit toward the end (the last few pictures were for multiple days worth of cards) I did manage to get through the year as of October 23 of this year. You can check it out here.
The final tally was a surprisingly small 87 solicitations to both myself and to Michelle (I found I had miscounted a piece of normal junk mail as a solicitation when I was tallying things up) . Don’t get me wrong, it is still silly to be receiving an average of over 1 1/2 of these solicitations per week. But it is what it is.
Broken down by sender the zealots are:
|Solicitor||Number of solicitations||Percent of total|
|Fifth Third Bank||2||2.3%|
|Barclays (Black Card)||1||1.1%|
So a little empirical evidence disabuses me of a misconception.
I actually have dealings with about a third of these institutions where they may think they have some kind of relationship with me, including American Express.
However, I think American Express deserves a sound raspberry for their non-stop efforts in sending us an average of 1 solicitation every 11 days.