Reusing Classics for new commercials

Michael Geoghegan commented recently on how distasteful it is when older films are used to shill new products.This referring to the Pepsi ad using scenes from Spartacus intertwined with some modern scenes featuring the "sugar water".

Certainly nobody agrees with him more than my wife, Fred Astaire fan extraordinaire, when she first saw him dancing with a vacuum cleaner (Dirt Devil) back in the 1997 Super bowl ad melee.

I’m of two minds on this topic. On the one hand it seems rather callous to take something that isvirtually an icon in our society and to seemingly trivialize it to try to gain a few more points of market share. But on the other hand, done well, these ads can be quite entertaining. Much in the same way as a satire or parody.

I think the folks who are most offended by these ads are those who are closest to the original icon. My wife loves all things Fred Astaire and woe be the person who speaks unkindly of him in her presence. Similarly, Michael is obviously passionate about the movie "Spartacus" (indeed passionate about anything well-done in the cinema sphere) so I can see see where he’d find it almost offensive to (mis)use the work in this way.

I have to say that, while I did find the Dirt-Devil ad to be somewhat cheesy and non-impressive, I rather enjoyed the "Spartacus" commercial. Having never seen the movie "Spartacus" before I don’t attach as much significance to it as I do to Mr. Astaire and his dancing abilities.

I am familiar with the Spartacus story, however. And I must say that that brief scene in the Pepsi ad piqued my interest. I’ve decided, based on the strength of the ad alone, to go give the move a look-see. Also, I wonder how many kids out there may be similarly inspired to seek out this icon of a bygone (for them) era. Michael is not old by my standards – I have over 3 years on him – and this movie predates even me. But the teens and twenty somethings of today have likely never even heard of that film much less seen more of it than they were exposed to in the ad.

BTW, I have been listening to Michael’s podcast "Reel Reviews". If you like films and want to listen to a well-crafted and thoughtfully executed commentary on both old and new films I urge you to check it out from his website.

Posted under General

This post was written by Marc
on February 28, 2005 at 11:00 pm

Troy (2004)

Troy Poster

I just saw the movie Troy (2004) and have to admit to being pretty impressed. Brad Pitt was unexpectedly somber and mature and his fight scenes were absolutely wonderful to watch.

The various Kings and major players all were very well cast. It’s too bad they didn’t explore the relationship between Achilles and his cousin Patroclus in greater depth. Also the siege on Troy came across as a month-long bother rather than the years-long spectacle that it was supposed to have been.

Helen was attractive, but I have to say that both the priestess cousin (Briseis – Rose Byrne) and Hector’s wife (Polydora – Siri Svegler) stole the scenes that they were in for me.

 

 

Posted under General

This post was written by Marc
on February 26, 2005 at 11:40 pm

My Word with Douglas E. Welch: SCALE: Southern California Linux Expo with Douglas E. Welch

Douglas has a great podcast, I’ve only recently been checking out his website using my news aggregator.

He recently published a mini-review of this expo. Of interest to me was his desire to make use of an old Win98 machine so I recommended my personal favorite backup solution: 2 Bright Sparks’ Syncback product.
My Word with Douglas E. Welch: SCALE: Southern California Linux Expo with Douglas E. Welch

Posted under Tech Stuff

This post was written by Marc
on February 22, 2005 at 8:16 pm

Picasa 2

I can’t tell you how impressed I am with this software. I was just looking for something I could use to remove redeye from my pictures. I saw a suggestion in one of the google newsgroups about Picasa 2 and I decided to give it a go.

Holy moses does it do a *lot*! The fact that it’s free is just an added bonus. The search abilities and the sophisticated viewing / manipulation abilities rival most of the other programs I’ve been trialing (ACDSEE and Photoshop pro are the most notable ones).

Basically I’m pretty useless when it comes to photo manipulations. Trying to adjust the lighting levels and the hues and saturation really isn’t something that comes naturally to me. The “I’m feeling lucky” button in the “Basic Fixes” section usually does a great job at enhancing the pictures enough that I’m much more satisfied than when I try tweaking bits myself.
That combined with a really simple redeye remover and the myriad other cool features (check out the timeline feature) makes this a winner in my book.

Cons? Except for committing the redeye adjustment to the files on disk (saves the originals in a folder called… “originals”) most of the changes made, rotation, lighting, colors, etc. Are retained only as information in either the folder INI files or in a database someplace (haven’t found it yet need to back it up). This means that for me to give the picture files to other folks, or to upload them on my website, I need to export them. Otherwise they just see the unretouched originals. If I use the email function in Picasa this is done for me so emailing isn’t a concern. But this *is* something to watch out for if you decide to move to another photo management product. You’ll probably need to export ALL of your subdirectories just to be sure that you won’t lose all that retouching work.

I suspect most of the photo management systems have some proprietary quirks like this.
I felt it was a risk worth taking in this case.

Posted under Tech Stuff

This post was written by Marc
on February 22, 2005 at 1:16 am

MP3Search.Ru – Great MP3 Music Archive!

A friend sent me a link to this website recently:
MP3Search.Ru – Great MP3 Music Archive!

He’s been quite happy with it and I have to admit I’m tempted myself. I’m much more of the opinion that songs are finally reasonably priced now that we’re not forced to purchase an album of largely unwanted songs just to get the one or two that you want. So I’ve been buying all my music lately from Apple’s iTunes.

Here’s my response to my friend:
I have heard about this site before. Nothing bad, it was profiled on “The Screensavers” on TechTV last year. It is located in Russia and is, presumably, legal there. Whether or not that translates to legal here was a question left up to the viewer. But the reviewer indicated he was quite pleased and liked the idea that he could select the quality of the songs he downloaded.

I suppose it comes down to how comfortable one would be holding up a receipt from this website as proof of purchase! 🙂

Posted under Tech Stuff

This post was written by Marc
on February 21, 2005 at 7:35 pm

News aggregators

Is anybody out there using a news aggregator?

I’m using NewsGator – it’s tied in pretty intimately with Outlook 2003 but I’m finding it works really well. The biggest issue with blogs and web sites is filtering out the stuff I’ve read before and it does a terrific job at that.

I *was* using Bloglines but I found it didn’t do a very good job at remembering what I had read before.

This blog and my photo gallery both support aggregators to let you know when something has changed. I find this useful for keeping a handle on other sites that don’t change on any particular schedule.

Let me know what tools you use for this purpose

Marc

Posted under Tech Stuff

This post was written by Marc
on February 20, 2005 at 4:55 pm

Welcome!

Hi,
Thanks for stopping in at my site and taking a look around.

Things are still shifting around as I explore the capabilities (and discover the limits) of the tools available to me on this hosting site.

Please take a peek around and let me know what you think, by leaving me a comment in this blog!

Marc

Posted under General

This post was written by Marc
on February 20, 2005 at 12:42 pm